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วันศุกร์ที่ 6 มกราคม พ.ศ. 2560

The pink yuan: how Chinese business is embracing the LGBT market

The pink yuan: how Chinese business is embracing the LGBT market
- Twenty years later, China is finally sparking its own pink dollar moment. Last month China Daily, the state-run newspaper, ran a feature with the headline, “‘Pink Economy’ set to soar as companies target LGBT community”. It claimed the country’s estimated 70 million LGBT people represent a market worth $300bn per year. In comparison, according to Witeck Communications, a company specialising in analysing the LGBT market, the US equivalent is worth $790bn a year.