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วันศุกร์ที่ 28 เมษายน พ.ศ. 2560

Physical bookstores make comeback in China, with a new face

Physical bookstores make comeback in China, with a new face
- Bookstores can be one of the most popular places to spend your time these days. This bookstore in Beijing’s Chaoyang District attracts thousands of readers on weekends. With a space of around 500 square meters, the store lures customers with its soft lighting, bright decorations, and curved shelves. It even carved out a special zone for children.
“The key is to cooperate with commercial properties, like shopping malls. Most of our stores are located inside a mall. And it’s a win-win strategy because on the one hand, commercial estate developers want to go hand in hand with the culture industry, and bookstores can keep customers in their malls for a longer period of time. On the other hand, we get a lower rent from working with them. For example, our rent accounts for about 10 percent of our sales volume,” Ariel Hu, manager of Sisyphe Books said.